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1. Make an appointment with the seller for listing presentation.
2. Send a written or e-mail confirmation of appointment and call to confirm.
3. Review appointment questions.
4. Research all comparable currently listed properties.
5. Research sales activity for past 18 months from MLS® and public databases.
6. Research “average days on market” for properties similar in type, price, and location.
7. Download and review property tax roll information.
8. Prepare “comparable market analysis” (CMA) to establish market value.
9. Obtain a copy of the subdivision plat/complex layout.
10. Res, arch property’s ownership, and deed type.
11. Research property’s public record information for lot size and dimensions.
12. Verify legal description.
13. Research property’s land use coding and deed restrictions.
14. Research property’s current use and zoning,
15. Verify legal names of owner(s) in county’s public property records.
16. Prepare listing presentation package with the above materials.
17. Perform exterior “curb appeal assessment” of the subject property.
18. Compile and assemble a formal file on the property.
19. Confirm current public schools and explain their impact on market value.
20. Review listing appointment checklist to ensure completion of all tasks.
Listing Appointment Presentation
21. Give seller an overview of current market conditions and projections.
22. Review agent and company credentials and accomplishments.
23. Present the company’s profile and position or “niche” in the marketplace.
24. Present CMA results, including comparables, sold, current listings and expired.
25. Offer professional pricing strategy based and interpretation of current market conditions.
26. Discuss goals to market effectively.
27. Explain market power and benefits of multiple listing services.
28. Explain market power of Web marketing, IDX, and REALTOR.com.
29. Explain the work the broker and agent do “behind the scenes” and the agent’s availability on weekends.
30. Explain agent’s role in screening qualified buyers to protect against curiosity seekers.
31. Present and discuss strategic master marketing plan.
32. Explain different agency relationships and determine seller’s preference.
33. Review all clauses in the listing contract and obtain seller’s signature.
After Listing Agreement is Signed
34. Review current title information.
35. Measure overall and heated square footage.
36. Measure the interior room sizes.
37. Confirm lot size via owner’s copy of the certified survey, if available.
38. Note any and all unrecorded property lines, agreements, easements.
39. Obtain house plans, if applicable and available.
40. Review house plans, make a copy.
41. Order plat map for retention in property’s listing file.
42. Prepare to show instructions for buyers’ agents and agree on showing time with the seller.
43. Obtain current mortgage loan(s) information: companies and account numbers.
44. Verify current loan information with the lender(s).
45. Check assumability of a loan(s) and any special requirements.
46. Discuss possible buyer financing alternatives and options with the seller.
47. Review current appraisal the f available.
48. Identify Home Owner Association manager is applicable.
49. Verify Home Owner Association fees with manager–mandatory or optional and current annual fee.
50. Order copy of Home Owner Association bylaws, if applicable.
51. Research electricity availability and supplier’s name and phone number.
52. Calculate average utility usage from last 12 months of bills.
53. Research and verify city sewer/septic tank system.
54. Calculate average water system fees or rates from last 12 months of bills.
55. Or confirm well status, depth, and output from Well Report.
56. Research/verify natural gas availability, supplier’s name, and phone number.
57. Verify security system, the term of service and whether owned or leas the d.
58. Verify if the seller has transferable Termite Bond.
59. Ascertain need for lead-based paint disclosure.
60. Prepare a detailed list of property amenities and assess market impact.
61. Prepare a detailed list of property’s “Inclusions & Conveyances with Sale.”
62. A complete list of completed repairs and maintenance items.
63. Send “Vacancy Checklist” to a seller if the property is vacant.
64. Explain the benefits of Home Owner Warranty to the seller.
65. Assist sellers with completion and submission of Home Owner Warranty application.
66. When received, place Home Owner Warranty in property file for conveyance at the time of sale.
67. Have extra key made for the lock box
68. Verify if the property has rental units involved. And if so:
69. Make copies of all leases for retention in listing file.
70. Verify all rents and deposits.
71. Inform tenants of listing and discuss how showings will be handled.
72. Arrange for yard sign installation.
73. Assist seller with the completion of Seller’s Disclosure form.
74. Complete “new listing checklist.”
75. Review results of Curb Appeal Assessment with the seller and suggest improvements for saleability
76. Review results of Interior Decor Assessment and suggest changes to shorten time to market.
77. Load listing time into transaction management software.
Entering Property in MLS® Database
78. Add the property to the company’s Active Listings.
79. Enter property data from Profile Sheet into MLS® listing database.
80. Proofread MLS® database listing for accuracy, including property placement in mapping function.
81. Prepare MLS® Profile Sheet. The agent is responsible for “quality control” and accuracy of listing data.
82. Provide seller with signed copies of the Listing Agreement and MLS® Profile Data Form within 48 hours.
83. Take more photos for upload into MLS® and use in flyers. Discuss the efficacy of panoramic photography.
Marketing the Listing
84. Create print and Internet ads with seller’s input.
85. Coordinate showings with owners, tenants and other agents. Return all calls–weekends included.
86. Install electronic lock box. Program with agreed-upon showing time windows.
87. Prepare mailing and contact list.
88. Generate mail-merge letters to contact list.
89. Order “Just Listed” labels and reports.
90. Prepare flyers and feedback forms.
91. Review comparable MLS® listings regularly to ensure property remains competitive in price, terms, conditions, and availability.
92. Prepare property marketing brochure for seller’s review.
93. Arrange for printing or copying of supply of marketing brochures or flyers.
94. Place marketing brochures in all company agent mailboxes.
95. Upload listing to company and agent Internet sites, if applicable.
96. Mail “Just Listed” notice to all neighborhood residents.
97. Advise Network Referral Program of listing.
98. Provide marketing data to buyers from international relocation networks.
99. Provide marketing data to buyers coming from referral network.
100. Provide “Special Feature” cards form marketing, if applicable/
101. Submit ads to company’s participating Internet real estate sites.
102. Convey price changes promptly to all Internet groups.
103. Reprint/supply brochures promptly as needed.
104. Review and update loan information in MLS® as required.
105. Send feedback e-mails/faxes to buyers’ agents after showings.
106. Review weekly Market Study.
107. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.
108. Place regular weekly update calls to seller to discuss marketing and pricing.
109. Promptly enter price changes in MLS® listings database.
The Offer and the Contract
110. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
111. Evaluate offer(s) and prepare “net sheet” on each for the owner to compare.
112. Counsel seller on offers. Explain the merits and weakness of each component of each offer.
113. Contact buyers’ agents to review buyer’s qualifications and discuss the offer.
114. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offering if possible.
115. Confirm buyer is pre-qualified by calling loan officer.
116. Obtain pre-qualification letter on buyer from the loan officer.
117. Negotiate all offers on seller’s behalf, setting a time limit for loan approval and closing date.
118. Prepare and convey any counteroffers, acceptance or amendments to the buyer’s agent.
119. Fax copies of the contract and all addendums to closing attorney or title company.
120. When Offer-to-Purchase contract is accepted and signed by the seller, deliver to the buyer’s agent.
121. Record and promptly deposit the buyer’s money into the escrow account.
122. Disseminate “Under-Contract Showing Restrictions” as seller requests.
123. Deliver copies of fully signed Offer to Purchase contract to sellers.
124. Fax/deliver copies of Offer to Purchase contract to selling agent.
125. Fax copies of Offer to Purchase contract to the lender.
126. Provide copies of signed Offer to Purchase contract for office file.
127. Advise seller in handling additional offers to purchase submitted between contract and closing.
128. Change MLS® status to “Sale Pending.”
129. Update transaction management program to show “Sale Pending.”
130. Review buyer’s credit report results–Advise seller of worst and best case scenarios.
131. Provide credit report information to seller if the property is to be seller-financed.
132. Assist buyer with obtaining financing and follow up as necessary.
133. Coordinate with lender on discount points being locked in with dates.
134. Deliver unrecorded property information to the buyer.
135. Order septic inspection, if applicable.
136. Receive and review septic system report and access any impact on sale.
137. Deliver the copy of septic system inspection report to lender and buyer.
138. Deliver well flow test report copies to lender, buyer and listing file.
139. Verify termite inspection ordered.
140. Verify mold inspection ordered if required.
141. Tracking the Loan Process. Confirm return of verifications of deposit and buyer’s employment.
142. Follow loan processing through to the underwriter.
143. Add lender and other vendors to transaction management program so agents, buyer, and seller can track the progress of the sale.
144. Contact lender weekly to ensure processing is on track.
145. Relay final approval of the buyer’s loan application to the seller.
146. Coordinate buyer’s professional home inspection with the seller.
147. Review the home inspector’s report.
148. Enter completion into the transaction management tracking software program.
149. Explain seller’s responsibilities of loan limits and interpret any clauses in the contract.
150. Ensure seller’s compliance with home inspection clause requirements.
151. Assist seller with identifying and negotiating with trustworthy contractors for required repairs.
152. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.
153. The Appraisal. Schedule appraisal.
154. Provide comparable sales used in market pricing to the appraiser.
155. Follow up on the appraisal.
156. Enter completion into transaction management program.
157. Assist seller in questioning appraisal report if it seems too low.
Closing Preparations and Duties
158. Make sure contract is signed by all parties.
159. Coordinate closing process with the buyer’s agent and lender.
160. Update closing forms and files.
161. Ensure all parties have all forms and information needed to close the sale.
162. Select location for closing.
163. Confirm closing date and time and notify all parties.
164. Solve any title problems (boundary disputes, easements, etc.) or in obtaining death certificates.
165. Work with buyer’s agent in scheduling and conducting a buyer’s final walkthrough prior to closing.
166. Research all tax, HOA, utility and other applicable prorations.
167. Request final closing figures from the closing agent (attorney or title company).
168. Receive and carefully review closing figures to ensure accuracy.
169. Forward verified closing figures to buyer’s agent.
170. Request copy of closing documents from the closing agent.
171. Confirm the buyer and buyer’s agent received title insurance commitment.
172. Provide “Home Owners Warranty” for availability at closing.
173. Review all closing documents carefully for errors.
174. Forward closing documents to the absentee seller as requested.
175. Review documents with the closing agent (attorney).
176. Provide earnest money deposit from escrow account to closing agent.
177. Coordinate closing with seller’s next purchase, resolving timing issues.
178. Have a “no surprises” closing so that seller receives net proceeds check at closing.
179. Refer sellers to one of the best agents at their destination, if applicable.
180. Change MLS® status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.
181. Close out the listing in transaction management program.
Follow Up After Closing
182. Answer questions about filing claims with the Home Owner Warranty company, if requested.
183. Attempt to clarify them and resolve any repair conflicts if a buyer is dissatisfied.
184. Respond to any follow-up calls and provide any additional information required from office files.